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The primary reason for the user reviews is customers preference for online review during their buying decisions
How User Reviews are Important for Local SEO?
Posted by Selvan on category Local Search Engine Optimization , Search Engine Optimization
The primary reason for the user reviews is customers preference for online review during their buying decisions. Such reviews have been given by the unbiased people who mark their experience with the certain company or their product. Certainly, online reviews act as goodwill of the business. It does the same favor to the business as the goodwill of a company does.
Why Consumers Seek the Help of Review
Consumers are seeking the help of something that gives reassurance before taking any determination. For them, reviews act as a social proof to confirm that they have taken the right choice. It pushes the buyers and convinces them to buy your products after reading the good reviews.
If a person decides to buy a particular brand mobile phone, he/she will read the review of the particular product and can compare it with the reviews of other similar products. The reviews of the buyers will undoubtedly help find the best choice. Web users rely on the review, as it becomes the trusted source for many.
Google can use several review resources that can take an important place in local search visibility. Among many sources, Google review has taken the major part and an important signal for Google.
Google My Business is a wonderful option that can connect you directly with your clients and can create a loyal fan base. Through this page, your customers can also share their experience with reviews and ratings. It would be the best thing that can be done to get more Search Engine Optimization visibility.
Google requires a minimum of five reviews. Before approaching other sources of online reviews, it is highly advisable to get ten Google reviews. Beside Google review, there are a lot more review sources that can also be used. They will also create links and signals to Google to increase the local SEO visibility.
Ways to Get Reviews
Best and worst experiences are the two things that make the customers leave reviews for your business. The product or service quality will decide the review whether it is positive or negative. However, you must be ready to accept both and respond accordingly if you really care for your customers. Especially for the negative reviews, it is crucial to respond properly and immediately to prove your potential customers that you care for your clients’ requirement.
Obviously, splendid quality of your business must thrive the customers to leave their review. But, we have to be proactive in getting reviews. Customers can be encouraged to give their reviews by asking them over emails, via social channels, through notices and flyers in stores, or create a review landing page to make it easier for the clients share their experience. Link to your review landing page must be shared with your clients through emails or flyers. So that they can find the page and leave the reviews without fail.
For business, user reviews do more than what anyone believes especially by means of local SEO. Reviews become the determining factor for the other buyers to take right decision before buying any products. Smart buyers will concentrate more on the reviews that show the quality and credibility of your product or service. Once the trust is created, it will automatically increase the business opportunity.