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Longer keyword phrases that are more specific and less common are named as long tail keywords
Importance of Long Tail Keywords in SEO
Posted by Selvan on category Search Engine Optimization , Local Search Engine Optimization
Longer keyword phrases that are more specific and less common are named as long tail keywords. Usually, long tail keywords in search engine optimization (SEO) are focused more on the niche product or service of the business. Even though long tail keywords will bring less traffic while comparing to the common keywords, yet it will bring better traffic that will be more committed and desirous of your service rather than the common ones.
Long Tail Keywords in SEO Marketing
The emergence of the online businesses makes the market wider that helps to increase the possibility of getting more profit out of the niche product or service. The keywords serve the purpose of helping in your SEO efforts by enhancing the reach and offering your customers with answers to the queries, they may have. It is more important to know the ways to get the best out those long tail keywords by using it properly and effectively in your content marketing. Above all, long tail phrases are to simplify the content marketing and bring better results. Thus, the well-researched, longer, and more specific keyword is the best option for any small businesses targeted toward the specific audiences to reach its destination with utter success. As the long tail keyword being vital for local SEO or location specific SEO, it must be dealt with much care to get the expected result.
The following are a few steps of finding long tail keywords and using it in an effective way to achieve better results:
Begin with the Research
Any kind of work requires research in the particular field or subject. Likewise, the process of finding the best long tail keywords for your business starts with the research, but a little more intense research as keywords’ role is vital in the SEO marketing. All your efforts may go in vain if it does not involve proper research on keyword because it is the basis of all marketing.
Find the Suitable Long Tail Keyword
Perhaps, this would be the most time-consuming step in the whole process of long tail keyword marketing, but it is worth spending because the appropriate phrase will speak for you about your business, mission, promise, product specificity, and so on. As this particular keyword type is specifically for discovering your market among the specific group of customers, concentrating more on selecting the best suitable long tail keyword will bring more optimization. It can be found by using Google.com search box, examining the search query report, using keyword tools that are available for free, thinking yourself as a local user looking for a particular product or service, and approaching your customers for more ideas.
Describe Mission and Define Niche
Besides all, you must be aware of your mission of what you are offering your customers and how special and unique it is. The mission is nothing but the niche product or service that you are providing your customers. Obviously, it is hard to rank in the highly competitive market where big companies are dominating the market with a huge budget for marketing and SEO. Once you are clear about your mission, it would be easy for you to define the uniqueness of your product or website. That makes your business stand out among the other similar service lines.
Keep It Longer and More Specific
Long and specific keyword will increase the chances of conversion, as the keywords are targeted to a particular group of people who are far closer to point-of-purchase. Longer the keywords are, higher the conversion rate is. Moreover, it is much easier for ranking than the common keywords.
These long tail keywords or phrases may be less used; still it has a relatively higher rate of the chance to be found by the specific visitors who are particularly looking for a kind of your business in a particular area or with specific requirements.