Today resources, Internet marketing strategies and marketing spend are top challenges faced by business irrespective of size in the online world. Pattronize Infotech web development and SEO Company via this blog post intended to help small business to chart out an effective internet marketing strategy.
Many small businesses fail to create and maintain a brand. Creating an attracting logo, name and website demonstrates the world who you are and what you do. Simultaneously develop a marketing strategy and ensure your website is SEO optimized and provide the good user experience.
To drive internet traffic small business need to make their presence in Google local listing and local directories. Establish and build a relationship with other businesses in your locality and be active in industry-oriented forums. Establish your business as a thought leader helps you to grow by leaps and bounds. Be different in addressing the needs of the customer.
Start Facebook Advertising – Facebook advertising is the most economical, best targeted, and effectively paid advertising medium for local small businesses. This is because business can choose a target audience based on interests, age groups, location, liked pages etc. The best strategy is to start with a small budget. The initial budget advertisement must be in the range of $20-40$. Once the business gets the right combination, they can increase the budget gradually.
Market the Content – Today, high-quality, call-to-action content is a must to grow up the business; content should address the problems and answers the questions of targeted customers. If the company want to grab expertise and attract eyeballs in their operating domain then they need to create a blog and add value by providing more information that answers customer queries. Be active on forums and groups like LinkedIn. Share content on the social network and create engaging content that helps to solve customer on issues.
Build E-mail List – Build an email list, to engage your customers; even when they’re not buying inform them about your presence and stay in touch with them through informative emails, offers, and discounts. Ensure your website and blog are SEO optimized. Place email opt-ins on various areas of your website. Use pop-ups and freebies to attract your visitors.
Target the Influential – Every industry has influencers with the large following. They’re considered as experts who can pack a heavy punch. A good word of mouth from these influencers can attract a lot of business. The first step for the business is to engage with the influencer in the online world. Follow their twitter handle and join their blog. Comment on their post and invite them to your store and offer complimentary service.
Be patient and invest time, effort in building and expanding the network and in engaging the figures in the area you operate. This activity yield dividend in the long run.
Create Ecommerce Store – Create E-commerce store; as one does not know where the customer comes for shopping in this connected world and building an e-commerce store is no more a hassle in the days of Woo commerce and word press.
Create Positive Feedback and Review – Maintain reputation by serving the customer in the most effective manner; because more than half of the business in the online world comes from feedback and reviews.
Last but not least. Create Responsive site – Smartphone penetration and usage is increasing at an alarming rate, as a result, responsive design strategy is a must for every business. Responsive web design is an approach to web design that aims at providing the visitor the optimal experience, irrespective of the device which they are use to access the website. I.e. content, images are display to fit properly on any mobile device, such as a tablet or Smartphone. It enhances user experience and avoids hassles of the user in zooming in and zooming out and scrolling etc.
In a modern era website design and development will be a showcase for business. Internet marketing is a path way for customers to your business. Think Big and Achieve Big!