Why Business should adopt – Responsive Website Design

Why Business should adopt – Responsive Website Design

June 12, 2017Leave a Comment

Responsive design is a website design and development technique that responds to the users screen size. Responsive design helps in optimizing user experience by creating a flexible and responsive web page.

Increase sales

The major benefit of responsive web design is improved site experience that is consistent across devices. Responsive design eliminates the need to have multiple sites in terms of functionality, performance and consistent look and feel.

Unified analytics

Analytics tools are now optimised to handle multiple devices. Instead of several reports prior to responsive era, now tracking and analytics can be combined into a single report thus, allowing for effective monitoring and flow of traffic.

Helps to Increase the site visibility in search engines

Responsive design helps to reduce the time spent on maintaining the site. By creating a responsive site, SEO efforts can be focussed on a single site, with unified strategy. Responsive design with a unique website helps to avoid duplicated content by leaps and bounds.

Save time and cost on mobile development

Through responsive design, it takes less time to build a stand-alone mobile site. Responsive design significantly saves time, effort and resource utilisation rates in building a website significantly.

Enhance user’s browsing experience

The offline browsing capabilities of HTML5 mean that sites can be easily accessed ‘on the Move’.

Pattronize responsive design team has a bottom-up approach in creating and deploying responsive site. The consulting team thoroughly studies the needs of client and avoids the hassle of its entire client by effective and clear communication. Please do not hesitate to call our responsive design head and get sorted out your queries.

Responsive design & SEO Benefits to Small Businesses

The rules of search engine

Google is predominantly the most popular search engine as a result small business need to build the website based on Googles recommendation to attract the traffic which results in improved business.

Eliminate risk of duplicate content

If the website is not responsive then the owners risk themselves in creating duplicating content for different devices which leads them to be penalized heavily by search engines. By following responsive approach in web design the risk in having duplicated content can be avoided.

Links built are undoubtedly stronger

In responsive Web design the URL for each page is unique. Multiple URLs for the same page is a must that helps in non-dilution of page rank.

Reduction in bounce rate

Increase in bounce rate is penalized by Google. To overcome this issue responsive design comes handy to the advantage of business owners. Bounce rate increases due to opening of pages in different devices that are not supported by conventional design. Responsive design will rearrange as per the device and will eliminate no horizontal scrolling and eventually site ratings may go up. To sum up responsive design facilitates in user engagement.

Reduced page load time

The average time for a mobile page to get loaded in little over 7 seconds Google recommends it to come down to 1 second. Unique URL system in responsive design ensures the time for one mobile page to get loaded can be reduced significantly less. Thus it results in enhanced user experience.

Improve mobile search rankings

Mobile searches have conveniently outsmarted search through desktop across the world. Google gives more priority in ranking mobile searches as a result it is wise for business to adopt for responsive design.

To summarize, Responsive design aids in SEO by avoiding duplicating content, page load time and reduce bounce rate. As a result to improve their business potential and provide improved user experience business should adopt implement responsive strategy.

Pattronize SEO developement team with its robust Design, Web developement, and SEO team meets all the business challenges of the client. Pattronize proves to be a one-stop place for all your SEO needs. Please contact or mail your queries to [email protected]

Author: Faizal

May be stupid today if you do what others won’t. But tomorrow it would lead to do what others can’t.


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