If you wish to fuel your business growth and stretch it further, focusing on the key components of digital marketing will help you achieve the targets. In today’s technology-driven world, implementing digital marketing tactics and techniques to survive the cut-throat business competition is a must.
Digital marketing is also known as ‘internet marketing’, ‘online marketing’ or ‘web marketing’. Its reach is vast with no limitations, thus generates better business scopes within as well as outside the borders of one’s own country.
In this article, a thorough discussion on what digital marketing is all about; how it helps and what are the most instrumental digital marketing components will be made.
Promoting and marketing products and services using advanced digital technology can be termed as Digital marketing. Digital marketing covers all the possible marketing efforts made using the digital technology and delivered through digital channels like websites, search engines, email, social media and mobile applications.
The importance and significance of digital marketing are well-established from the fact that these days every ambitious business person employs one of its components to maximize their audience base and drive sales. Digital marketing primarily involves connecting and marketing to the potential customers through suitable digital channels.
For those who are not yet convinced of its usefulness, need to go through the benefits and importance of digital marketing here:
Digital marketing is not just one thing but it incorporates a lot many marketing activities that aim at adding value to the marketing campaigns. The key components of digital marketing primarily encompass three things. Each and every one of them helps one reap the maximum benefits of digital marketing if utilized properly.
The website is one of the most significant components of digital marketing as without it nobody can conduct online business and will not have any online identity at all. A judiciously built and attractively designed website becomes the online store for e-merchants and a digital platform for those who wish to spread awareness for self-promotion or commercial reason.
The website needs being informative, visually inviting, updated, mobile-friendly design, interactive etc. The loading time needs to be less and should feature carefully planned link architecture to ensure easy navigation.
In order to ensure that online buyers or information seekers actually engage with your content, make sure it’s of high quality. “Content is the King” and it is one of the key components of digital marketing. Popular search engines also favor sites with quality content. You can opt for copywriting for a better lead generation experience. This suggests writing content primarily for the purpose of advertising or marketing.
It is advisable to generate different types of content, such as social media posts, blogs, videos, photos etc. and sharing them on multiple digital platforms for spreading business awareness. This key component of digital marketing is instrumental in fueling traffic, gaining more customers and also helpful in establishing an online reputation.
This denotes the means through which the marketing efforts can be channelized for making the business a successful affair. The medium includes the following channels:
This kind of digital marketing aims at making the business website SEO optimized. Search engine optimization is concerned with enhancing the website visibility in organic (non-paid) search engine results. It covers both the creative and technical elements necessary to escalate rankings, drive traffic, and boost recognition in popular search engines. Google enjoys 94% of the total organic traffic as well as 96% of all smartphone search traffic. Appropriate optimization using the right keyword and a relevant content is necessary for search engines to notice your site and award good ranking.
Search engine marketing involves promoting and marketing a business or brand using paid advertisements, which is displayed on search engine results pages (or SERPs). One has to make payments to Google to display their ads in the search results. This component of digital marketing helps to capture the attention of the targeted audience at the right time, favoring lead generation. In-depth internet marketing, campaign analysis, and success tracking are possible as well.
A robust email marketing strategy adds value and strength to one’s digital marketing campaign. Through the use of email facility, a wider spectrum of targeted masses can be informed about the availability of your products/services. Better customer insight is available through valuable and precise metrics like open rates, delivery rates, subscriber retention rates and click-to-deliver rates.
This is one of the most profitable means of digital marketing. It can fetch you better ROI, ensure better customer engagement and lead generation in a cost-effective way etc. This digital marketing component helps to give your business more exposure because no other form of marketing is as easy to share as is email marketing.
Social media is a reliable and credible medium of digital marketing, which can go a long way to improve and expand brand recognition online. This helps to reach customers and prospects better through social platforms like Twitter, Facebook, Instagram, and Pinterest. According to a recently published social media statistics, 86% of females browse through social media before making a purchasing decision.
Social media websites are accessed by millions globally and it creates ample opportunities to drive sales, leads and produce dedicated brand advocates. All these plays in favor of bringing noteworthy success to one’s business through social media digital marketing.
Digital marketing involves any marketing and advertising effort made online (digitally) to help multiply business scopes and profitability. Besides already popular digital marketing types, several new concepts are also emerging like for example Influencer marketing. In this form of digital marketing, a celebrity or role model advertises or advocates for a brand/product and through her/his influence & fan following, they try attracting potential leads. As per a reliable source, on Instagram the number of influencer posts doubled in 2017, counting over a total of 1.5m
Remember that focusing just on digital marketing will not guarantee success. It is more beneficial for small business success to ensure seamless integration of all the in-store, mobile and digital shopping channels.
Your online business goals and requirements need to be understood and analyzed first. This will help you to play better with digital marketing tactics and techniques to witness impressive business growth and success.
In a modern era website design and development will be a showcase for business. Internet marketing is a path way for customers to your business. Think Big and Achieve Big!