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In recent years,
How important local SEO for small business is?
Posted by Murali on category Search Engine Optimization , Local Search Engine Optimization
In recent years, local search engine optimization (SEO) becomes very popular among small business entrepreneurs as it helps them to strategize their way to develop their enterprises. People started realizing the importance of local SEO to get more visibility for their business. Nowadays, search engines have taken a major part in helping us to find whatever we are looking for. Local SEO brings optimization to your business website and let it appear first in the search engines like Yahoo, Google, or Bing. For example, you are running local business and have website. While people search for your service, Google will bring your company name in the top of the long list. Obviously, your company will get optimization and growth.
Does every small business need local SEO? The answer is yes because people have started searching for better options online. Whatever business you do, it needs to reach people one-way or other. In this fast-paced technological world, all it needs a website and should be optimized for local SEO. Otherwise, your business will not be noticed by the customers and have to lose business opportunities. This does not mean that local SEO will be suitable for all businesses. Local SEO is targeted toward users in particular area. If your business aim is to target a certain area, local SEO will be the best option as general SEO or long-tail SEO cannot work better for the small businesses.
Local SEO benefits the small businesses in various ways. It increases the chance of showing first in the list of other companies online that sell similar products or services. By the way, your company name will be the first one to be noticed by the viewers than the other websites that do not come on the queue. People often would search for local business in certain area. So the conversion rate increases. Your existence will be unnoticed if the customer do not even come across your company name. Local SEO will give visibility to your brand and create awareness among customers about your presence in the market. By enhancing the business visibility, it gradually increases the business opportunities and thereby gives more profit to your business than the other companies that do not get optimized by the local SEO.
Here is an example of Google local result for the search query “responsive website design Coimbatore”. You will get noticed of our website in Google search result.
A local SEO must satisfy the certain things that make it more effective to bestow the expected result. They are as follows: business logo must be optimized; description about what you do and your business title are more important for local SEO to work better; providing the contact information and full address on home page as well as on the other pages of your website helps your customers to reach you easily; it will be more helpful to find your work place easily if your provide map along with your contact information; it is more important to create business page on Google+ and Facebook and register with services such as Yahoo!, Google Places, Bing for Places, Yelp for Business, Foursquare for Business, and local directories that allows you to register your business in plethora of directories to bring more visibility and with Pinterest, Twitter, and YouTube; Google Authorship will help you to link your content in Google+; have a blog for your business; and above all, your website must be optimized for mobile.
In this competitive world, visibility becomes more important to get profit and growth in business. Therefore, businessmen have to target on smaller group to get more optimization. Local SEO is the best tool to rely on and can be benefitted using it effectively and fully. In addition to, it allows people to review your product or service, and their reviews help others to get to know about your service better.